MY BLOOD, YOUR BLOOD

The fascinating and complex human circulatory system comes to life in an exciting multimedia science education program called My Blood, Your Blood.  A national team of scientists, physicians and educators developed the comprehensive program.  It uses animation and live-action video, classroom materials and internet discovery to educate students about the circulatory system, the lifesaving role of various blood components, the importance of volunteer blood donation and child and teen actors who interact with animated blood cell characters.  Rory the Red Cell illustrates how red cells carry oxygen throughout the bloodstream, Granville the White Cell shows how white cells fight infections, and the Sticklers demonstrate how Platelets form blood clots.

In addition to teaching the basics about blood, the education program also highlights the vital role that blood centers play as institutions that are essential to society. In so doing,  MBYB describes the technology involved in blood safety, from collection through testing, distribution and tracking.

Finally, the program will introduce and emphasize the importance of the volunteer blood donor.  MBYB will be implemented through community blood centers nationwide with the potential to reach 60 million students within the areas served by America Blood Center members.  The program will be made available by the Western Kentucky Regional Blood Center to every school for use in the fourth through ninth grades.

By learning about the circulatory system and the biology of blood, students across the nation will learn the important role blood plays in modern medical practice. In addition, these students will benefit by learning about the selfless act of volunteer blood donation.  My Blood, Your Blood also is a powerful tool to help ensure that today's patients and those of tomorrow can depend upon an adequate blood supply for their transfusion needs.